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Nov 1, 2011

Newspapers = Obsolete? or Reborn?

Newspapers = Obsolete? or Reborn?

"I was on the train one morning. Alas without my Kindle. And as I looked around, I noticed that no one was carrying newspapers on my train. It seemed odd and interesting at the same time.
I took a closer look and saw just how many iPads and Kindles were bieng used and then how many of those users were looking at newspapers. Quite interesting. One person was on WSJ.com, another was on USA Today." - SG

Doing some research and looking on iPad as well as the Kindle store, it looks like while you can get free apps for most of the well known print publications, you would still need a subscription to get the newest version. If you enjoy reading it now, it is a good chance you would go with the digital subscription as well. There are still folks though that prefer, at least for the time being, to hold in their hands a print copy of a paperback or a newspaper. I think it would be at a sliding scale based on generation. For myself, while I like the accessibility and speed of digital publishing, once in awhile I like to have along a magazine rather than an expensive tech gadget that I have to be careful not leave or toss someplace.

Recently, Ziff Davis, one of the larger publishers, announced that they will be moving to all digital publication in 2012. It is more likely than not, that others will follow suit. Other large publishers also made news a few months back by putting up pay walls on the digital version of newspapers. While there was quite a bit of controversy regarding the move, it has been relativity successful for The Wall Street Journal and The New York Times.
Moreover, there are several applications that have been designed and have gained significant popularity as aggregators of news from well known newspapers and magazines. These apps are thriving since they are presenting articles from various publication within one easy to use interface. One such popular app is Flipboard, which is available for most mobile platforms.

So, are newspapers obsolete? I do not think so. Publishing is a very old industry that is meeting the new digital age. And as with most cycles there are always shakeouts. Some will survive and continue to thrive by being relative and providing great content and/or being reborn as digital publishers.

What do you think about the prospects of the newspapers?
How do you occupy your time during the commute? Leave a Comment


Did You Know?:
Letter to Our Readers: Times Begins Digital Subscriptions
How the Amazon Kindle Works





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